Faye Wong makes return with S$4million advertisement
Xin.sg - Friday, March 27
In an economy downturn, an advertiser is still spending millions of dollars, to invite Faye Wong as endorsee of their product.
Since her marriage with China actor Li Yapeng and giving birth to her younger daughter, Wong has cut down on her workload for child caring. This year is Wong's 20th year into the entertainment scene and she has decided to add meaning to the anniversary by making a full comeback into the industry this year; her first assignment will be an advertisement shoot for a shampoo, which will fetch her RMB20million (about S$4million).
According to reliable sources, this advertiser has approached Wong more than a year ago but was unable to reach a consensus on the price. The deal was closed just last month when she agreed to an endorsement fee of S$4million. This price has also broken the record for a Chinese celebrity endorsement.
News of her endorsement was broke by one of Wong's fan who posted a comment on a forum: "Today I went to a publicity event of the shampoo brand, they introduced Jackie Chan; later they also said that they would be approaching Faye to endorse their new product, but is unsure if she will take up the offer. I'm full of anticipation!"
A Chinese reporter then called up the shampoo company and spoke to a staff from the advertising department who declined to be named. When asked if their endorsee will be Wong, he replied immediately, "It's her." However, he refused to reveal the progress of the commercial shoot.
He said, "It is inconvenient to reveal now. You will find out in due time." As for her endorsement fee of S$4million, the staff claimed that this is not usually revealed to a normal employee in the company.
Wong's friend also readily revealed that Wong has taken up the job and commented that there had been several other advertisers who had approached her previously but had been turned down.
In fact there was a company who offered RMB100million for her to release an album but she still declined and joked, "It's just 100million dollars and he expect me to comeback!"
According to the friend, Wong felt that the time was not right, since her younger daughter was still small and needed the attention of a mother; now that she is already four years old, as long as work does not take up too much time, Wong is willing to re-engage in it. The friend also revealed that Wong has started on the commercial shoot and the advertisement is targeted for air in April.
Wong's manager Katie Chan revealed that Wong is currently writing new songs for her new album. Chan emphasized that Wong will return to the music industry but has no detailed schedule yet; however she did not deny that Wong has taken up the shampoo advertisement but hung up the phone quickly without going in depth about the issue.
Wong's friend also revealed that director Feng Xiaogang has invited Wong to act in his new film "Tangshan Earthquake". There is also possibility for a world tour concert but Wong did not express much interest in it. She would prefer to be in Beijing where she could have more time to take care of her daughters.
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